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Growing the paid-for music market in Asia

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New initiatives to reduce unauthorized, free access to music that mirror efforts in developed countries are springing up in India and Vietnam.

Saavn, a digital music service for Bollywood and regional Indian music, which offers an ad-supported free service as well as a premium offline service, is much like Spotify. Saavn has licensed more than 1 million tracks and has launched a mobile app aimed at growing users in India as well as in other countries where Indian music is popular, including the Philippines and Morocco.

In Vietnam, six major music providers have announced plans to introduce a licensing service for online users. Beginning in November 2012, users have to pay royalties of VND1,000 ($0.05) in order to download a copyrighted song. The measure is intended to curb copyright infringement and support the development of the online music market in Vietnam.

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About the Author:

Rachel specialises in biomedical and energy-related innovation as well as international innovation policy. She has particular experience in sector-specific trend mapping, survey building and benchmarking of intellectual property environments. Rachel’s work focuses on Europe, with special emphasis on the UK and Spain, and she speaks fluent Spanish. She gained direct experience with UK innovation policy while interning with the UK’s then Department for Innovation, Universities and Skills.
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