New initiatives to reduce unauthorized, free access to music that mirror efforts in developed countries are springing up in India and Vietnam.
Saavn, a digital music service for Bollywood and regional Indian music, which offers an ad-supported free service as well as a premium offline service, is much like Spotify. Saavn has licensed more than 1 million tracks and has launched a mobile app aimed at growing users in India as well as in other countries where Indian music is popular, including the Philippines and Morocco.
In Vietnam, six major music providers have announced plans to introduce a licensing service for online users. Beginning in November 2012, users have to pay royalties of VND1,000 ($0.05) in order to download a copyrighted song. The measure is intended to curb copyright infringement and support the development of the online music market in Vietnam.
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