The rapid growth of the online curating site, Pinterest, over the last few months – it acquired 17.8 million unique users in February 2012 alone – is raising a handful of issues, including whether online ‘curation’ constitutes ‘fair use’ of online content? The site enables users to collect images, ideas and concepts they encounter on the web and ‘pin’ or curate them on online boards, which other users can view and ‘re-pin’.
Its recent bombardment of new users is bringing front and centre the issue of what online content is fair game for sharing in the scope of curation, and what ‘pinned’ content represents a violation of copyright? Perhaps a more fundamental question is to what extent does online curating constitute ‘individual’ or ‘private’ use of content, in the way that online file-sharing does (or doesn’t)? Moreover, do recent or proposed measures tackling online piracy in many countries (for instance, in the US, UK, Spain and France) also broadly address the limits of online curating or is there a need for more specific policies for the latter as well?Share